Velour is of a thick, plush pile weave, they usually have a plain or satin ground or it can be a knitted one. Velour towels are terry towels in which the loops have been sheared to provide a smoother texture and clearer designs.

CHARACTERISTICS
Some of the most important characteristics of a velour are:

• It resembles knitted velvet.
• It is stretchable.
• One side is sheared and the other side contains loops.

QUALITY OF VELOUR
Velour is one of the most popular fabrics for making towels because it provides all the utility and comfort that a towel is supposed to. Some of the main reasons are:

• It is very soft.
• It has a plush look.
• It absorbs very well.
• It is ideal for customizing designs which are flexible and complex.

VARIETY
The dual nature of the velour towel, one side sheared and the other with loops made it the best choice to for decorating using various methods like embroidery, prints, monograms, fringe, hand paints and appliqué, etc. So, the varieties of velour towels are endless.

USES
The sheared part of the velour towel helped to give a high resolution to the printed and monogrammed designs. While the terry loop of the other side make the towel absorbent and soft, giving a plush look. So, besides being an important part of daily use, velour towels are perfect for promotional purpose.