Companies or organizations used customized towels with their names or logos on the towels for promotion purpose. Because of their universal appeal, towel is a very good option to advertise or promote products and services. Towels combine usefulness and promotion to the maximum.

TYPE
The types of towels used for promotional purpose are many and are according to the purpose and event. Some of the most common type of towels used for this purpose are:

• Hand towel
• Bath towel
• Beach towel
• Disposable wet towels/wipes

MATERIALS USED
Quality is a very important factor for the towels used for promotional purposes because they represent a particular company and is matter of reputation for the company or organization. The most common materials used are:

• Cotton
• Velour
• Linen
• Paper

STYLES AND PATTERNS
Customized name or logo of the company are put on the towels with the help of embroidery and print. For color, usually single colors are used because it makes the logo or name more distinct. Velour type of towel is the most popular one for this purpose because the sheared side of the towel is ideal for prints, embroideries and monogram while the other side of the towel make the towel soft and fluffy.

HOW TO USE TOWELS FOR PROMOTION

Towels are used for promotional purposes in different ways, some of the most popular ways are:

• As fun 'giveaways'.
• To commemorate corporate events like golf tournaments.
• As gifts by hotels and resort houses.